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Stat Attack: YouTube Today

New year, new you? If you’re looking to shake up your marketing mix this year, you’ve probably got video on the horizon.

With that in mind, let’s take a walk through the latest YouTube factoids.

Look at this

YouTube has over 1.5 billion monthly active users – that’s behind Facebook’s 2.1 billion, but ahead of everyone else.

Yet YouTube’s audience tunes in for longer. The average YouTuber spends one hour a day on the platform, compared to 20 minutes per visit for Facebook.

Breaking it down

YouTubers tend to represent a wide spectrum of ages, with 35 – 44 year olds are the most represented (26%). That's followed by 25 – 34 year olds on 23%.

On average, YouTubers are split 62% male, 38% female. 

Watch this space

Over 500 hours of videos are uploaded to YouTube every minute. Most of these (41%) fall into the People and Blogs category.

Other popular sectors include Gaming (14%) and Entertainment (8%).

Interestingly, most views (60%) still come from desktop, with 40% on mobile.

And in case you were wondering, Despacito by Luis Fonsi is the most popular video on YouTube, with over 4.3 billion views. Vale Gangnam Style.

What content do you prefer to watch on YouTube? Let us know in the comments.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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