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DIGITAL MARKETING NEWS

Study: Digital Spending through the Roof

Global digital ad spend had a cracker year in 2017, and is well on track to smash a few records as well.

Money milestone

The IAB Internet Advertising Revenue Report, conducted by PwC, reveals that digital advertising revenue grew to US$40 billion in the first half of 2017, marking a rise of 23%.

The trend indicates digital advertising will have passed US$85 billion by the end of 2017, once someone gets around to counting it all.

Mobile means more

The most lucrative segment was mobile, which accounted for over half (54%) of all digital ad revenue. This marks an increase of 47% from the first half of 2016.

However video is the only ad format showing growth on the desktop. Combined mobile and desktop video increased to US$5.2 billion in the first half of 2017, an increase of 37% year-on-year.

Size matters not

Who's buying all this ad space?

The IAB reports that three quarters of SMEs in the US now purchase digital advertising, and 80% of these do so using self-service platforms such as Facebook, Google, and Twitter.

Just 15% dabble in buying programmatically. 

Expect more records to tumble this year. The IAB reckons 63% of SMEs plan to increase their digital spend in 2018.

 

Learn with SMK through February 2023

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

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Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

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