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Instagram Stories now extend to WhatsApp

Sharing really is caring, especially if you're both part of the same social empire.

To wit: Instagram is now letting some users share Stories on WhatsApp.

App it Up

Select Instagram users can now share Stories directly on WhatsApp, which can include photos, video and GIFs. All content is encrypted, and will disappear after 24 hours. Both apps are owned by Facebook.

Users can begin the sharing process in Instagram, but must complete the posting via WhatsApp.

What's the Story?

The test is similar to one late last year, allowing users to share Facebook Stories on Instagram, but not vice versa. That feature has yet to set the social world on fire.

While Stories haven't taken off on Facebook, they are arguably Snapchat's most popular feature – and continue to kick goals with 'Grammers.

As WhatsApp pivots to become more business-friendly, Stories could help brands attract more eyeballs down to the track. Watch this space.

Learn with SMK through September

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September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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