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Study: Why people mention brands online

Good pictures? Snappy video? Compelling content? What really compels people to mention brands online?

A new study from Mention might have the answer.

1 billion reasons

Mention analysed 1 billion global mentions of 200,000 brands across social networks and websites.

The verdict: most feedback is neutral.

Positive thinking

The report found over three quarters of all brand mentions were neutral in tone. However when users mention brands it’s more likely to be for positive rather than negative reasons.

Some 17.6 per cent of brand mentions are positive, more than triple (at 5.8 per cent) negative mentions.

Weekend warriors

Another interesting tidbit to come from the study is the finding that while brand mentions are fairly even throughout the week, Thursdays is the best performing day.

Weekends see the lowest online chatter.

Less can be more

It also seems smaller social followings are more vocal. The study found that 91 per cent of mentions came from users with fewer than 500 followers.

And Twitter is the vehicle of choice for this talk, with 67 per cent of all brand mentions occurring on the platform.

To find out more visit blog.mention.com.

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