[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook 360 video goes Live

Like a mad professor, Facebook has just combined two of its favourite things: 360 video and live streaming.

Virtually Live

Facebookers can now live stream using a 360 degree camera. Facebook has imaginatively called the new feature Live 360.

To go live, begin by setting your post privacy then write a description. Then you’re good to start streaming and watch the comments and reactions roll in – all from the camera’s interface.

Compatible cameras range from consumer models like the Samsung Gear 360 through to the high-end Nokia Ozu. Facebook says more camera models will be integrated with live in the coming months.

Bird’s Eye View

Along with Live 360, Facebook has also released spatial audio, a feature that gives 360 videos a more immersive sound design.

This can either be done manually (check out the Spatial Workstation Facebook Group for more info on this), while cameras with integrated support for spatial audio are coming soon.

These update could give marketers new ways to create and share content – as long as loading times don’t blow out.

To find out more visit media.fb.com.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment