[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Targeted Instagram posts with Favourites

You can now pick and choose who sees your Instagram posts, with deft use of the new Favourites functionality.

For select flavours

Favourites will let Instagrammers choose between posting as per usual and posting to Favourites.

If the latter is selected, the post will only be visible to followers that the user has added to the list of favourite followers.

It’ll still be visible in the user’s personal feed, but a special favourites badge will indicate its exclusive distribution status.

Aw Snap

Yes, Instagram Favourites is quite like a standard Snapchat feature that lets people select who they want to see a Snap.

Instagram’s Product Lead told The Verge that Favourites fills a functionality gap, that some users had been working around by creating secondary accounts with more exclusive lists of followers.

Wait for faves

The new Favourites function is presently in testing and only available to a small set of users. Once the wrinkles are flattened, the company said, though a broader rollout is expected in the next few months.

Even in its beta form, Favourites can be used to target a specific audience—albeit in a limited fashion. If and when it evolves, it could lead to a whole new toolset for brands on Instagram.

Already got good ideas for how you can use Instagram Favourites? Let me know, below.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment