[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Periscope Super Hearts: a new way to earn

Periscope’s new remuneration platform lets viewers send tips to their favourite content producers. They’re calling it ‘Super Hearts’.

Adding Super to Hearts

Periscope’s basic Heart feature is a free and familiar way for viewers to show their love for a video stream, similar to a ‘like’ or a ‘thumbs-up’. Super Hearts add money to the mix, representing an actual gift that viewers can give to whichever Periscope producer tickles their fancy.

How and why to send Super Hearts

Periscope viewers make an in-app purchase to get Super Hearts, which Periscope describes as ‘larger, animated and more fun to give’. They then give them out to their favourite stream stars.

The Super Hearts icon appears right on the broadcast interface, so finding it is easy—or unavoidable. It’s gamified too: the most generous Hearters will appear on a leader board.

But it’s not all hollow aesthetics: a Super Heart represents a gratuity for the content producer. It’s a new way video makers can make money from their efforts.

Early issues

Already, some have bemoaned the proportion of the Heart value that producers actually receive, noting that the App store takes a cut, then Periscope takes another slice of what’s left.

There’s also been issues about producers losing money if they delete a video archive.

Do you like this new direction for video stream monetisation?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment