[SMK] Social Media Knowledge


This week in Twitter

It's been another busy week at Twitter, as the micro-blogging platform continues to tweak its offering for users and brands. Here's a recap of the top tweaks to Twitter this week.

Tweaking profiles

Twitter has made it easier to update user profiles. Previously, users had to access the account settings tab before updating.

Now tweeters can update their blurbs and header images from the profile page, leaving more time to tweet. Twitter released this video about the new process to commemorate the occasion. 

Longer lists

Twitter lists are a great way of organising people you are following and gain insights into what these groups are discussing. For example, Twitter lists lets you segment the chatter of family and friends from your clients via curated streams.

The only problem was that until now Twitter lists were capped at 20 users from 500 accounts. Now those numbers have blown out to 1000 users per list from up to 5000 accounts. 

This update reflects the growing need to curate content as Twitter's user base gets increasingly bigger and noisier.

Going up the charts

Twitter ended the week with an update to Twitter Music. Twitter launched its music service in April, which recommends music to users based on who they are following. Now Twitter has added a charts feature which makes it easier to discover new music in categories like 'emerging' and 'popular' as well as by genre. 

The update only applies to Twitter's web dashboard for now, with the roll out expected to arrive shortly on Twitter's mobile apps.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment