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Three ways to extend organic reach on Facebook

While Facebook is now largely a pay-to-play space, there are still a few tips and tricks the crafty user can employ to increase their reach. 

Here are three easy ways to win.

1. Rich media

Text-only posts are so passé. Users (and Facebook's all-seeing algorithm) place high emphasis on rich media like photos and videos. 

Still need convincing? Check out how many visual posts now populate your news feed.

Even if you haven't produced the photo or video, consider attaching this rich media to increase your reach.

2. Ask a question

Everyone likes the opportunity to share their voice, and Facebookers are no exception. Asking a question in a post is a great way to kick start a conversation. Or if you like you could conduct something a bit more advanced like a poll.

Just be sure to keep a constant eye on the chatter, moderating and responding where appropriate.

3. Mix it up

Facebook users like diversity – the good news is this means you can get creative with your Facebook posts. 

Take a break from plugging your own wares to share interesting, relevant or just plain funny content. Show another, lighter side of your brand with the occasional irreverent post.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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