Been thinking about rehashing your website so it works on mobile?
Well there's no time like the present – Google will soon starting giving search priority to mobile-friendly websites.
Mobile movings
Google announced that from April 21 it will change its search algorithm to favour websites that are mobile ready.
"This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices," Google explained.
To alleviate nervous marketers, Google released a Guide to Mobile Friendly Sites that will let web masters determine if their website passes mobile muster.
You have just under two months to make any changes.
App it up
If you've got an app, it's also worth having it registered with Google's App Index.
Google revealed that it will now be using data from indexed apps to influence their rankings in mobile search.
To learn more about getting your app indexed click here.






















RECOMMENDED FOR YOU
Google’s AI Answers Are Creating Brand Reputation Problems
Google’s AI search products are creating a new reputation…
Google’s AI search products are creating a new reputation…
Google Boosts Reporting AI In GA4 & Google Ads
Google is bringing Gemini much deeper into Google Ads…
Google is bringing Gemini much deeper into Google Ads…
Google Pushes Search Ads Into AI Max
Google is moving paid search further away from the…
Google is moving paid search further away from the…