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Topshop recommends products based on Pinterest behaviour

Looking for more retail inspiration on and offline? Topshop is now recommending products based on your Pinterest activity.

Pinterest palettes

The partnership is going under the name Pinterest Palettes.

If works like this. You log into the Topshop website with your Pinterest account details. Topshop then scans your Pinterest board and identifies colour palettes to recommend products.

Topshop's flagship Oxford Street store in London will employ personal shoppers to assist customers using Pinterest Palettes. Other Topshops will allow users to print their palette preferences in-store.

Do you buy it?

The update is part of Pinterest's continued march towards monetisation. The platform recently launched Buy Now buttons, and Topshop is the first brand to join Pinterest's Developer Platform.

Pinterest may not be the biggest platform on the block, its generally well-to-do users mean Pinterest often tops conversion rates.

If it takes off, expand similar Pinterest partnerships in the future.
 

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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