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DIGITAL MARKETING NEWS

Facebook and Google play nice for Push Notifications

While you could never accuse them of being BFFs, Facebook and Google aren't open to working together when it's mutually beneficial.

The latest teaming of the superpowers is over access to Chrome.

Push button

Now Facebook mobile users will be able to receive Push Notifications on Google Chrome.

The feature can be activated via Chrome’s mobile settings menu.

Better late than never

The update brings Facebook into line with companies including eBay and Vice News, which have boasted Push Notification capability for months.

However the update isn’t without its issues. There are currently a suite of Facebook and third-party apps that will alert you whenever something significant (or not so significant) happens on the social network. 

Potential doubling or tripling up of Notifications for the same event might dissuade some users from upgrading right away.

Yet with over half of all Facebook users now mobile, the capacity for brands to reach users on-the-go just increased. 
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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