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DIGITAL MARKETING NEWS

Traditional marketing on the decline, digital on the rise

Investment in traditional media is becoming less popular as internet based marketing trends towards being the dominant strategy for ad revenue.

Internet killed the television star

According to the UK based Advertising Association and Warc, the 2017 first quarter has seen digital ads accounting for 50% of total UK media spending.

Driven primarily by mobile ads, seeing an 36.2% increase in ad outlays, internet advertisements have seen a total first quarter increase of 10.1%.

Television has seen a 6.2% drop in spending with a 7.2% fall in spot advertising campaigns. Spending on campaigns in the medium is expected to decrease by 1.9% throughout the year.

Not all gains have been digital

By comparison, traditional media ad investment has only seen a 1.3% spending increase, the lowest growth since 2013. The only non-digital medium to see significant growth has been cinema with a 27.6% increase in spending.

Digital ad investing has seen a 8.1% rise in radio and an impressive 27.6% jump through out-of-home advertising.

With the popularity of major brands promoting through YouTube and streaming services, marketing is still adapting with the shift of how users prefer to consume their content. As cable continues to decline, digital and online marketing is becoming the mainstream.

Do you see more ads online versus television? Do you recall the last advert to really impact you? Give us your thoughts in the comment section.

Investment in traditional media is becoming less popular as internet based marketing trends towards being the dominant strategy for ad revenue.

Internet killed the television star

According to the UK based Advertising Association and Warc, the 2017 first quarter has seen digital ads accounting for 50% of total UK media spending.

Driven primarily by mobile ads, seeing an 36.2% increase in ad outlays, internet advertisements have seen a total first quarter increase of 10.1%.

Television has seen a 6.2% drop in spending with a 7.2% fall in spot advertising campaigns with Television spending expected to recede by 1.9% throughout the year.

Not all gains have been digital

By comparison, traditional media ad investment has only seen a 1.3% spending increase, their lowest growth since 2013. The only non-digital medium to see significant growth has been cinema with a 27.6% increase in spending.

Digital ad investing has seen a 8.1% rise in radio and an impressive 27.6% jump through out-of-home advertising.

Do you see more ads online versus television? Do you recall the last advert to really impact you? Give us your thoughts in the comment section.

Learn with SMK through April

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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