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DIGITAL MARKETING NEWS

Traditional marketing on the decline, digital on the rise

Investment in traditional media is becoming less popular as internet based marketing trends towards being the dominant strategy for ad revenue.

Internet killed the television star

According to the UK based Advertising Association and Warc, the 2017 first quarter has seen digital ads accounting for 50% of total UK media spending.

Driven primarily by mobile ads, seeing an 36.2% increase in ad outlays, internet advertisements have seen a total first quarter increase of 10.1%.

Television has seen a 6.2% drop in spending with a 7.2% fall in spot advertising campaigns. Spending on campaigns in the medium is expected to decrease by 1.9% throughout the year.

Not all gains have been digital

By comparison, traditional media ad investment has only seen a 1.3% spending increase, the lowest growth since 2013. The only non-digital medium to see significant growth has been cinema with a 27.6% increase in spending.

Digital ad investing has seen a 8.1% rise in radio and an impressive 27.6% jump through out-of-home advertising.

With the popularity of major brands promoting through YouTube and streaming services, marketing is still adapting with the shift of how users prefer to consume their content. As cable continues to decline, digital and online marketing is becoming the mainstream.

Do you see more ads online versus television? Do you recall the last advert to really impact you? Give us your thoughts in the comment section.

Investment in traditional media is becoming less popular as internet based marketing trends towards being the dominant strategy for ad revenue.

Internet killed the television star

According to the UK based Advertising Association and Warc, the 2017 first quarter has seen digital ads accounting for 50% of total UK media spending.

Driven primarily by mobile ads, seeing an 36.2% increase in ad outlays, internet advertisements have seen a total first quarter increase of 10.1%.

Television has seen a 6.2% drop in spending with a 7.2% fall in spot advertising campaigns with Television spending expected to recede by 1.9% throughout the year.

Not all gains have been digital

By comparison, traditional media ad investment has only seen a 1.3% spending increase, their lowest growth since 2013. The only non-digital medium to see significant growth has been cinema with a 27.6% increase in spending.

Digital ad investing has seen a 8.1% rise in radio and an impressive 27.6% jump through out-of-home advertising.

Do you see more ads online versus television? Do you recall the last advert to really impact you? Give us your thoughts in the comment section.

Learn with SMK through August 2022

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Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
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