Emojis have rooted themselves firmly in today’s lexicon, now Boston start-up Inmoji is taking those little icons and turning them into tailored commercial ads.

Emoticons, roll out!

The language of texting has long been accentuated via the many iterations of the yellow smiley face.

While varieties of emojis are becoming more specific to Apple and Android, Inmoji lets brands take these icons a step further by personalising their own logo emoji.

You can also at links to images, video, or other marketing campaigns.

Have a nice day 2.0

Currently Inmoji is pre-installed in messenging apps like Badoo, Tango, ooVoo, BlackBerry Messenger, and iMessenger 10.

Both Starbucks and Universal Studios have seen success in creating their own promotional emojis, with adoption slowly increasing.

Even if the smiley faces have been overplayed in pop-culture, that little drop down menu of icons may yet be the untapped frontier of ad marketing.