[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Turn your emojis into ads with Inmoji

Emojis have rooted themselves firmly in today’s lexicon, now Boston start-up Inmoji is taking those little icons and turning them into tailored commercial ads.

Emoticons, roll out!

The language of texting has long been accentuated via the many iterations of the yellow smiley face.

While varieties of emojis are becoming more specific to Apple and Android, Inmoji lets brands take these icons a step further by personalising their own logo emoji.

You can also at links to images, video, or other marketing campaigns.

Have a nice day 2.0

Currently Inmoji is pre-installed in messenging apps like Badoo, Tango, ooVoo, BlackBerry Messenger, and iMessenger 10.

Both Starbucks and Universal Studios have seen success in creating their own promotional emojis, with adoption slowly increasing.

Even if the smiley faces have been overplayed in pop-culture, that little drop down menu of icons may yet be the untapped frontier of ad marketing.
 

Learn with SMK through October

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

October's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment