[SMK] Social Media Knowledge


Turn your emojis into ads with Inmoji

Emojis have rooted themselves firmly in today’s lexicon, now Boston start-up Inmoji is taking those little icons and turning them into tailored commercial ads.

Emoticons, roll out!

The language of texting has long been accentuated via the many iterations of the yellow smiley face.

While varieties of emojis are becoming more specific to Apple and Android, Inmoji lets brands take these icons a step further by personalising their own logo emoji.

You can also at links to images, video, or other marketing campaigns.

Have a nice day 2.0

Currently Inmoji is pre-installed in messenging apps like Badoo, Tango, ooVoo, BlackBerry Messenger, and iMessenger 10.

Both Starbucks and Universal Studios have seen success in creating their own promotional emojis, with adoption slowly increasing.

Even if the smiley faces have been overplayed in pop-culture, that little drop down menu of icons may yet be the untapped frontier of ad marketing.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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