[SMK] Social Media Knowledge


Instagram’s Optimisation Service Unveiled

Instagram is rolling out a brand new service to ensure users are getting the most of their account and connecting with other thanks to the Savvant Instagram Optimiser.

Reach more, feel better

Instagram’s secret weapon to win more love from followers has already been used by big brands like AOL and Sony. 

Savvant works as a kind of guide to creativity, allowing you to choose the best photos, select the right hashtag, craft titillating copy, and hit the key filters and search words.


Savvant Instagram Optimiser retails for US$19.99 for the year, and reveals what users respond most to in posts.

As social continues to become a catch-all for both personal and professional expression, Savvant wants to be your ace in the pocket to ensure all the likes you need to drive your brand.

Would you be inclined to subscribe to Savvant? Do you think Instagram’s new optimizer can improve the reach it promises? Let us know what you think in the comments below.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting


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