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DIGITAL MARKETING NEWS

Twitter gets loose on Privacy and Tracking

Twitter has announced a significant change to its privacy policy in order to share personal info, and tweeters are not pleased.

Advertisers want you (or at least your profile)

Twitter is in the process of sharing activity and profile info for advertisers to learn personal interest of tweeters.

For North American users, website embedded tweets will also be logged along with peripheral apps found on your phone and their locations.

Twitter has announced it will not be collecting this data from EFTA States or European Union users.

Clear as mud

In the spirit of transparency, Twitter is making advertiser tracking data available to users via the ‘Your Twitter data’ in their data settings.

Opting out of interest-based advertising is available to users, however this will not remove them from their list as a targeted demographic, which begs the validity of the opt out option in the first place.

This new push for personal info sharing comes in the wake of Twitter’s least profitable year to date with fourth quarter losses of $167 million in 2016.

In theory, more advertisers mean more revenue, but the Twitter-verse has erupted with disdain over the new direction.

Do you think this is a productive move on Twitter’s part? Give us your thoughts in the Comments.
 

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