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Twitter Pro Video Gets API Boost

Twitter firms up its credentials with the corporate crowd, launching Periscope Producer API.

Advancing upon the basic Periscope Producer unveiled in the fourth quarter of 2016, this is yet another move to get major media outlets distributing on Twitter.

Trending to pro production

While mobile remains the primary point of consumption for Twitter, video content production for the platform is increasingly a professional enterprise.

Last November, Twitter’s Periscope Producer project signalled a strategic shift. It let broadcasters livestream high-quality video using professional equipment and software.

It facilitated adoption by semi-professionals and independents. Indeed, Producer broadcasts have since started to come out at an accelerated rate.

Nevertheless, the basic Producer offering lacked some of the advanced functionality of rivals like Facebook Live.

Ever more corporate appeal

Live Video API goes some way to reclaiming ground lost to Facebook Live. In contrast to the basic Producer package, the API will offer deeper integration and a much greater potential for customisation.

In practice, the new API allows third-party applications to authenticate accounts as well as to set-up, manage and publish live streams natively to Twitter.

Ready for adoption, if you’re capable

To take full advantage of the new features, producers will need significant technical capability and resources. So, this launch really is for video publishers from the upper end of the scale.

Periscope Producer API launched in the fourth week of March 2017. At that time, thirteen third-party providers were announced as API developer partners, poised to help producers get the best of the new service.

Partners included Giroptic iO 360, Mevo by Livestream, Switchboard and Teradek.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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