[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Twitter reveals Project Lightning, sort of

As far as names go, Project Lightning is pretty awesome. Twitter is hoping users will agree and get on board with their latest big-ticket project.

Here and now

For the past year Facebook has been trying to be more like Twitter, with a focus on real-time trends and hashtags.

At the same time Twitter has been scrambling about trying to be more like Facebook, Instagram, Pinterest and pretty much every other platform.

Now Twitter is asserting itself in the area where it's strongest: real-time events. 

Flash in the pan?

According to BuzzFeed, Project Lightning will bring real-time events front and centre to the Twitter experience.

Twitter will soon feature curated streams of content around live events including instant-loading photos, clips and  live-streaming video (thanks to Twitter properties Vine and Periscope). 

Instead of simply appearing as links in the stream, each piece of content will fill the user's screen, and can be swiped to access new data.

All of which can be embedded and shared across the web and other apps.

The selected content will be curated around a mix of breaking news, entertainment and sporting events such as Eurovision and the World Cup.

While Project Lightning is still a few months off, it will be interesting to see if it boosts Twitter's stagnating user numbers.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU