LinkedIn may never be the most fashionable platform, but it remains the place where professionals come to network.
With over 4 million Australians now on LinkedIn, it's also an increasingly viable outlet for your marketing efforts.
Here are three ways to get more out of the social network for professionals.
1. Ask LinkedIn Marketing Solutions
Compared to Facebook or Twitter, advertising on LinkedIn is initially a more mysterious affair.
Thankfully you can now have all your questions answered via LinkedIn Marketing Solution (LMS): a treasure trove on how to spend, track and convert your advertising dollars on the platform.
2. Leverage Publisher Analytics
LinkedIn recently rolled out Publisher Analytics, giving you greater insights into your post's performance.
Besides showing which content is kicking goals, Publisher Analytics offers detailed demographics about which users are engaging with your posts.
3. Consider paying for Sales Navigator
Sales Navigator is LinkedIn's premium service for marketers and brands looking to increase their social selling.
The service includes a range of features (and pricing plans) including the ability to engage with decision makers, identify prospects and the ability to create content around trigger events.
For those serious about investing in LinkedIn, Sales Navigator is a must.