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DIGITAL MARKETING NEWS

Twitter reveals Project Lightning, sort of

As far as names go, Project Lightning is pretty awesome. Twitter is hoping users will agree and get on board with their latest big-ticket project.

Here and now

For the past year Facebook has been trying to be more like Twitter, with a focus on real-time trends and hashtags.

At the same time Twitter has been scrambling about trying to be more like Facebook, Instagram, Pinterest and pretty much every other platform.

Now Twitter is asserting itself in the area where it's strongest: real-time events. 

Flash in the pan?

According to BuzzFeed, Project Lightning will bring real-time events front and centre to the Twitter experience.

Twitter will soon feature curated streams of content around live events including instant-loading photos, clips and  live-streaming video (thanks to Twitter properties Vine and Periscope). 

Instead of simply appearing as links in the stream, each piece of content will fill the user's screen, and can be swiped to access new data.

All of which can be embedded and shared across the web and other apps.

The selected content will be curated around a mix of breaking news, entertainment and sporting events such as Eurovision and the World Cup.

While Project Lightning is still a few months off, it will be interesting to see if it boosts Twitter's stagnating user numbers.
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
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Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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