[SMK] Social Media Knowledge


Google Visualiser with Flourish

Flourish is a Google-endorsed visualisation generator that is now free for journalists.

G Lab pays the premium

A Google News Lab partnership with Flourish developers has resulted in newsrooms getting totally free Flourish premium accounts.

As of February 2018, anyone can sign up for a free Flourish account. Flourish visualisations look good, but standard free accounts must agree to all their content being publicly visible.

The Newsroom accounts give journalists free access to premium features, including privacy settings and collaboration tools.

Limits and logins

The Newsroom accounts are exclusively for editorial use. They cannot be used to generate branded content and are explicitly not to be used for internal business reports. Flourish offers paid plans for those purposes.

The Google-Flourish partnership may be part of an efforts to seem more like a journalist’s best friend rather than a cause of old-media’s demise. Eligible journalists can take advantage of the free newsroom accounts by signing up for a standard free Flourish account, then completing a Google Forms sign-up to get it upgraded to Newsroom status.

Facilitating slick editorial content is great, but does Google do enough to balance its broader impact on pre-existing media?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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