On average, users record two hours and 29 minutes of mobile and tablet usage per day. That's an 11.8% increase on last year's figures, compared to just two hours and 16 minutes on desktops and laptops.
The combined digital figure (4:45) leads traditional TV’s three hours and six minutes, with radio (1:23) and print (0:18) lagging well behind.
While that is only a 3.4% rise on 2016’s figures, eMarketer says mobile will soar in the ad-spend stakes from 31.9% this year to 44.5% in 2018.
Translation: much like Victoria, mobile is the place to be.