[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Video Carousel Ads now available for all on Instagram

March 25, 2022

Video carousel ads have been around for some time on Instagram, but only for a select few.

Now, the gates have been pried open and the ad unit is available for all brands.

Bright shiny things

Instagram announced the news in a blog post.

"Starting today, you can add video to your carousel ad units.

"With the addition of video, advertisers can share up to five pieces of content—video or photo—for a richer storytelling experience."

Engagement add-on

Over the past six months, the time users have spent watching video on Instagram has increased by 40%.

Instagram reckons its research shows that adding video to an ad campaign drives more engagement than static-only images.

Mix and match

The new units let you mix up your photos and videos, adding up to five of each format in each ad unit. Content will appear in the order you determine, so brands have more flexibility in visually telling a story.

Video carousel ads can be created in the Ads Manager, Power Editor, or the marketing API. 

To find out more visit blog.business.instagram.com. 
 

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

Leave a Comment

RECOMMENDED FOR YOU

Instagram Kills Live Shopping In March

March 13, 2023

Instagram is no longer interested in live stream shopping.…

Instagram is no longer interested in live stream shopping.…