[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

WhatsApp gets major overhaul

WhatsApp is being redesigned top to bottom to focus on customer and company communication.

WhatsApp means business

The new app is currently being labeled as WhatsApp Business and will enable Facebook, its parent company, to monetise the messenger platform.

According to COO Matt Idema, WhatsApp “want to put a basic foundation in place to allow people to message businesses and for them to get the responses that they want.”

With no official launch date on the books, the messenger re-do is still undergoing beta testing and has highlighted several features new to WhatsApp Business.

Customer Service 2.0

Users will be able to send messages directly to businesses via the WhatsApp platform. Businesses will be able to keep conversations completely separate from personal.

The platform will look nearly identical to the original, save for two new additions to the Settings Menu: Business Settings and Statistics. 

It's rumoured that Brazil, India, and Indonesia are among the first to be testing the new app with Dutch Airlines being one of the largest enterprises trying the beta with more sure to follow.

Have you been among the few to be testing WhatsApp? Would you want your business to engage with clients through an app? Give us your thought in the comment section below.

Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

Leave a Comment