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DIGITAL MARKETING NEWS

WhatsApp woos Apple army, now encrypts for iCloud

WhatsApp has amped up security for its cloud-based backup service, shutting the door on potentially vulnerable communications.

WhatsApp locks down

Third party code-cracking service, Oxygen Forensics, recently boasted of their ability to gain access to iCloud accounts via SIM cards matching WhatsApp’s verification code generator.

WhatsApp has now made public that they quietly corrected the security risk in late 2016, making the recent announcement to quell Oxygen Forensics’ claim.

All iCloud backups of WhatsApp conversations are encrypted and stored via iCloud and only accessible via court subpoena.

FBI confirms encryption

Some may recall the FBI’s efforts last year to force Apple to lessen security measures for investigators trying to search locked iPhones, prompting a large debate over end-to-end encryptions.

WhatsApp has been firm in their policy to not provide user data. The only sure-fire solution is to simply not backup conversations at all which may inconvenience some users.

With sensitive discussions regarding user privacy as relevant as ever, the debate does not seem to be going away any time soon.

Do you feel that government should have access to user data? Let us know your thoughts in the Comments.

Learn with SMK through November

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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