[SMK] Social Media Knowledge


Why Twitter dumping 140 characters could be the secret sauce

Over the past year there's been a lot of noise about Twitter dropping the 140 character count.

Depending on who you listen to, this is either the jumpstart Twitter needs, or marks the beginning of the Apocalypse.

Now it looks like a middle ground has been found.

Middle Earth

According to Bloomberg, Twitter wants to exclude photos and links from its all-powerful 140 character chopping block.

Twitter has yet to comment on the rumours, but the change could supposedly happen before the end of the month.

Easy does it

The 140-character limit was a product of its time when Twitter launched in 2006, and was crafted around the average length of a text message.

Ten years on and a lot has changed. And we’re not just talking Bieber and cat vids.

Times are a' changing

Even shortened links take up lots of valuable character space, and users are increasingly sharing rich content such as images and video.

By allowing users to continue to express themselves in 140 characters while including engaging content, Twitter might have stumbled on the secret sauce.

Stay tuned.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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