Over the past year there's been a lot of noise about Twitter dropping the 140 character count.
Depending on who you listen to, this is either the jumpstart Twitter needs, or marks the beginning of the Apocalypse.
Now it looks like a middle ground has been found.
According to Bloomberg, Twitter wants to exclude photos and links from its all-powerful 140 character chopping block.
Twitter has yet to comment on the rumours, but the change could supposedly happen before the end of the month.
Easy does it
The 140-character limit was a product of its time when Twitter launched in 2006, and was crafted around the average length of a text message.
Ten years on and a lot has changed. And we’re not just talking Bieber and cat vids.
Times are a' changing
Even shortened links take up lots of valuable character space, and users are increasingly sharing rich content such as images and video.
By allowing users to continue to express themselves in 140 characters while including engaging content, Twitter might have stumbled on the secret sauce.