[SMK] Social Media Knowledge


Facebook set to launch 360 photos

While 360 degree videos have been making a big splash on Facebook recently, photos are about to get the whirl and twirl treatment.

In a spin

Facebook will soon be converting panoramic images into 360 creations.

The images will appear in the News Feed and function in a similar way to 360 degree videos, allowing users to drag and pan across the photo. 

Mobile users can view different angles by moving their phone or tablet, while Facebook's 360 degree photos can be accessed by owners of Samsung's Gear VR headset.

Look up

The update hints at Facebook's considerable investment in 360 and Virtual Reality.

Facebook has offered support for 360 videos since late 2015, and recently revealed that 1 million monthly users now use the Samsung Gear for 25 minutes per day on the platform.

Expect more content to be created for VR audiences, especially after Facebook's own Oculus Rift headset launches later this year.

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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