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World’s most Valuable Brands announced

It's that time of year again: the Brandz Top 100 Most Valuable Global Brands study has been released.

And the winner is…

Google has managed to wrestle top billing from Apple to be named the world's most valuable brand, by a (relative) whisker.

Google increased its value 32% to US$229 billion this year, while Apple dropped in value by 8% to come in a super-close second at US$228 billion. 

Coming in a distant third is Microsoft, which grew 5% for a value of US$122b.

Social cash cows

Facebook continues its charmed run, posting 44% growth to take out fifth spot.

This marks the first time Facebook has cracked the top ten. Amazon also made the top ten for the first time, coming in at number 7.

Local leaders

Closer to home, three Australian brands made the Top 100 list, down from five last year.

Commonwealth Bank topped topped the local luminaries, coming in at 64 with a value of US$16.2 billion. This marks a drop of 16 places for CBA.

ANZ was next at 77th spot, down 18 spots from number 59 in 2015.

While Telstra was next at 78th spot – a rise of four places for the telco. 

Woolworths and Westpac were placed at 87 and 84 respectively last year.

Neither made the cut in 2016. 

 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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