It's that time of year again: the Brandz Top 100 Most Valuable Global Brands study has been released.
And the winner is…
Google has managed to wrestle top billing from Apple to be named the world's most valuable brand, by a (relative) whisker.
Google increased its value 32% to US$229 billion this year, while Apple dropped in value by 8% to come in a super-close second at US$228 billion.
Coming in a distant third is Microsoft, which grew 5% for a value of US$122b.
Social cash cows
Facebook continues its charmed run, posting 44% growth to take out fifth spot.
This marks the first time Facebook has cracked the top ten. Amazon also made the top ten for the first time, coming in at number 7.
Closer to home, three Australian brands made the Top 100 list, down from five last year.
Commonwealth Bank topped topped the local luminaries, coming in at 64 with a value of US$16.2 billion. This marks a drop of 16 places for CBA.
ANZ was next at 77th spot, down 18 spots from number 59 in 2015.
While Telstra was next at 78th spot – a rise of four places for the telco.
Neither made the cut in 2016.