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DIGITAL MARKETING NEWS

You Too Can YouTube: Super Chat!

February 3, 2022

On January 12th, YouTube unveiled their latest endeavour to connect fans with creators, through means as speedy as they are profitable, thanks to a handy new tool: Super Chat.

Beta with Pizazz

To battle the ebb and flow of comment mining, YouTube stars such as iHasCupcake are beta testing the new system via their existing channels.

For a few dollars more, you can become…a Super Fan.

Not only will your comment stand out from the rest as a large placard— in a sea of “regular” comments, but will also show the dollar amount you paid to achieve it. In addition, comments will remain pinned atop the conversation for up to five hours.

A Curb on Crowd-funding

This new form of creator-to-fan monetisation serves as a substitute for YouTube’s 2014 effort (Fan Funding), failing to achieve widespread adoption throughout YouTube communities.

Real-time communication is growing in demand.

Social platforms from Facebook to Periscope have also taken more aggressive steps in offering live-streaming services. Even Wikipedia has rolled out direct video-chat support for their ‘help’ services.

The people have spoken and they prefer in person. Conference call are being supplanted by group Skype sessions and as jobs become less location-dependant, the market will continue to make its own demands.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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