eBay Authenticate has recently launched, allowing sellers and retailers to verify high-end goods.
The Real McCoy
Sellers must opt-in to Authenticate, which works on a fee-based system calculated by the type of goods being sold.
Once you're signed up, listings will display that they're covered by Authenticate.
After your item is sold, it's assessed by a professional authenticator before being shipped.
Fight back
Smaller platforms selling high-end fashion items have long offered authentication, something eBay and Amazon do not.
By moving into this growing market, eBay can help clamp down on dodgy rip-offs while letting sellers command higher price tags for authentic goods.
RECOMMENDED FOR YOU
LinkedIn Launches Sponsored Newsletters
LinkedIn’s expanding its sponsored articles ad option to sponsored…
LinkedIn’s expanding its sponsored articles ad option to sponsored…
Google Ads Unveils New Keyword Targeting Updates
Google Ads has announced several updates aimed at enhancing…
Google Ads has announced several updates aimed at enhancing…
Facebook’s Gen Z Comeback
As Facebook navigates its future, the platform is honing…
As Facebook navigates its future, the platform is honing…