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DIGITAL MARKETING NEWS

YouTube courts TV stars for new shows

YouTube might be the undisputed king of the online video, but it wants to dominate the small screen too.

And it’s enlisting big kahunas like Ellen and Katy Perry to help along the way.

Don’t adjust your sets

YouTube has long offered streaming shows – indeed some YouTube stars are more famous than their TV-counterparts. At least with millennials.

Now YouTube has announced a raft of seven new shows that pull in talent beyond the world of online celebs. There’s Ellen’s Show Me More Show, Kevin Hart: What the Fit, and a Katy Perry Live Special.

Star power

The shows will reportedly be available for free, and is seen as a move to push YouTube into the premium content market alongside Amazon, Hulu, and Netflix.

It also comes as Facebook, Twitter, and even Snapchat are throwing their hat into the TV streaming ring. Stay tuned to see if social nous converts into Gold Logies.

Do you watch more TV on the box or streaming? Let us know in the Comments.

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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