[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

YouTube courts TV stars for new shows

YouTube might be the undisputed king of the online video, but it wants to dominate the small screen too.

And it’s enlisting big kahunas like Ellen and Katy Perry to help along the way.

Don’t adjust your sets

YouTube has long offered streaming shows – indeed some YouTube stars are more famous than their TV-counterparts. At least with millennials.

Now YouTube has announced a raft of seven new shows that pull in talent beyond the world of online celebs. There’s Ellen’s Show Me More Show, Kevin Hart: What the Fit, and a Katy Perry Live Special.

Star power

The shows will reportedly be available for free, and is seen as a move to push YouTube into the premium content market alongside Amazon, Hulu, and Netflix.

It also comes as Facebook, Twitter, and even Snapchat are throwing their hat into the TV streaming ring. Stay tuned to see if social nous converts into Gold Logies.

Do you watch more TV on the box or streaming? Let us know in the Comments.

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

LinkedIn Video Up 38%

LinkedIn Video Up 38%

Video content is becoming increasingly important on LinkedIn. Watch…

Video content is becoming increasingly important on LinkedIn. Watch…