[SMK] Social Media Knowledge


YouTube courts TV stars for new shows

YouTube might be the undisputed king of the online video, but it wants to dominate the small screen too.

And it’s enlisting big kahunas like Ellen and Katy Perry to help along the way.

Don’t adjust your sets

YouTube has long offered streaming shows – indeed some YouTube stars are more famous than their TV-counterparts. At least with millennials.

Now YouTube has announced a raft of seven new shows that pull in talent beyond the world of online celebs. There’s Ellen’s Show Me More Show, Kevin Hart: What the Fit, and a Katy Perry Live Special.

Star power

The shows will reportedly be available for free, and is seen as a move to push YouTube into the premium content market alongside Amazon, Hulu, and Netflix.

It also comes as Facebook, Twitter, and even Snapchat are throwing their hat into the TV streaming ring. Stay tuned to see if social nous converts into Gold Logies.

Do you watch more TV on the box or streaming? Let us know in the Comments.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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