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DIGITAL MARKETING NEWS

YouTube courts TV stars for new shows

February 3, 2022

YouTube might be the undisputed king of the online video, but it wants to dominate the small screen too.

And it’s enlisting big kahunas like Ellen and Katy Perry to help along the way.

Don’t adjust your sets

YouTube has long offered streaming shows – indeed some YouTube stars are more famous than their TV-counterparts. At least with millennials.

Now YouTube has announced a raft of seven new shows that pull in talent beyond the world of online celebs. There’s Ellen’s Show Me More Show, Kevin Hart: What the Fit, and a Katy Perry Live Special.

Star power

The shows will reportedly be available for free, and is seen as a move to push YouTube into the premium content market alongside Amazon, Hulu, and Netflix.

It also comes as Facebook, Twitter, and even Snapchat are throwing their hat into the TV streaming ring. Stay tuned to see if social nous converts into Gold Logies.

Do you watch more TV on the box or streaming? Let us know in the Comments.

Learn with SMK through March

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

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  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

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Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
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  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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