[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

LinkedIn launches Influencer Videos

Since LinkedIn was snapped up by Microsoft back in June, things have been a little quiet over at the social network for professionals. Presumably there were many documents to be signed and champagne to be swilled.

Now the dust has settled, LinkedIn has rolled out its biggest update since the acquisition: Influencer videos.

Under the Influence

Over 500 LinkedIn Influencers have recorded 30-second clips sharing there thoughts on everything from work trends to workplace culture and innovation.

We bet there’s a Pokemon Go video out there somewhere.

So far heavy hitters such as Guy Kawasaki and Naomi Simpson have posted videos.

Font of knowledge

If you’re following an Influencer who posts a video, it will appear in your feed.

You can also post comments on the video, and view what other Influencers say about related topics.

Engage me

The move seems like a sound one for LinkedIn.

While it’s Influencer network is well-established, making the insights more engaging and snackable could work in boosting engagement.

To find out more visit blog.linkedin.com.

 

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

Leave a Comment

RECOMMENDED FOR YOU