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DIGITAL MARKETING NEWS

YouTube gets TrueView for Action Ads

Google has just announced TrueView for Action, a new video ad unit for YouTube.

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TrueView ads are optimised for mobile, allowing brands to include a call-to-action banner both during and at the end of your video.

Banner text can be tailored – for example “Get a quote”, Book now”, and “Learn more”.

Google says the TrueView for Action ads are advantageous for brands offering products and services with high consideration elements, such as finance, automotive, and travel.

Look at this

YouTube also revealed that 47% of US adults aged 18 – 54 years report they visit YouTube at least once a month to assist with purchasing decisions. That’s a healthy 70 million users.

TrueView for Action ads are now being tested with select advertisers.
 

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