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DIGITAL MARKETING NEWS

YouTube gets TrueView for Action Ads

Google has just announced TrueView for Action, a new video ad unit for YouTube.

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TrueView ads are optimised for mobile, allowing brands to include a call-to-action banner both during and at the end of your video.

Banner text can be tailored – for example “Get a quote”, Book now”, and “Learn more”.

Google says the TrueView for Action ads are advantageous for brands offering products and services with high consideration elements, such as finance, automotive, and travel.

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YouTube also revealed that 47% of US adults aged 18 – 54 years report they visit YouTube at least once a month to assist with purchasing decisions. That’s a healthy 70 million users.

TrueView for Action ads are now being tested with select advertisers.
 

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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