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DIGITAL MARKETING NEWS

YouTube goes Live (for some)

Continuing its effort to make live streaming mainstream, YouTube announced that users with over 10,000 subscribers can now go live from mobile devices.

Stay tuned

YouTube has slowly been testing the waters of their live services since last with the rollout of Super Chat, which allowed creators to monetise user comments and questions. Now, live streaming is being offered to the next tier.

Project managers Barbara Macdonald and Kurt Wilms recently commented “our mobile livestreaming uses YouTube’s rock-solid infrastructure, meaning that it’ll be fast and reliable.”

The integration of live streaming into the existing service means creators can go live literally at the touch of a button, and followers couldn’t be happier.

You’re on the air!

YouTube is continuing to listen to user feedback as it brings channels of all walks into real-time. The demand for easier accessibility to YouTube celebrities is the driving force behind connecting fans directly.

With Super Chat and live streaming evolving how users interface with the service, popular channels could become even mores self-sustaining.

As online fan groups begin to adopt this new forum, we could see very different kind original content.

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