[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

YouTube goes Live (for some)

Continuing its effort to make live streaming mainstream, YouTube announced that users with over 10,000 subscribers can now go live from mobile devices.

Stay tuned

YouTube has slowly been testing the waters of their live services since last with the rollout of Super Chat, which allowed creators to monetise user comments and questions. Now, live streaming is being offered to the next tier.

Project managers Barbara Macdonald and Kurt Wilms recently commented “our mobile livestreaming uses YouTube’s rock-solid infrastructure, meaning that it’ll be fast and reliable.”

The integration of live streaming into the existing service means creators can go live literally at the touch of a button, and followers couldn’t be happier.

You’re on the air!

YouTube is continuing to listen to user feedback as it brings channels of all walks into real-time. The demand for easier accessibility to YouTube celebrities is the driving force behind connecting fans directly.

With Super Chat and live streaming evolving how users interface with the service, popular channels could become even mores self-sustaining.

As online fan groups begin to adopt this new forum, we could see very different kind original content.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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