[SMK] Social Media Knowledge


YouTube goes Live (for some)

Continuing its effort to make live streaming mainstream, YouTube announced that users with over 10,000 subscribers can now go live from mobile devices.

Stay tuned

YouTube has slowly been testing the waters of their live services since last with the rollout of Super Chat, which allowed creators to monetise user comments and questions. Now, live streaming is being offered to the next tier.

Project managers Barbara Macdonald and Kurt Wilms recently commented “our mobile livestreaming uses YouTube’s rock-solid infrastructure, meaning that it’ll be fast and reliable.”

The integration of live streaming into the existing service means creators can go live literally at the touch of a button, and followers couldn’t be happier.

You’re on the air!

YouTube is continuing to listen to user feedback as it brings channels of all walks into real-time. The demand for easier accessibility to YouTube celebrities is the driving force behind connecting fans directly.

With Super Chat and live streaming evolving how users interface with the service, popular channels could become even mores self-sustaining.

As online fan groups begin to adopt this new forum, we could see very different kind original content.

Learn with SMK through July

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July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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