[SMK] Social Media Knowledge


Select and search with Google’s Now on Tap

If we knew you were reading this on an Android device, this is where we'd type out an obscure word and ask you to tell us its meaning.

Because with Google's latest Now on Tap update, definitions and other searches are only a click away, as is a new image search.

What's that word?

Introduced in May 2015 when Marshmallow (version 6.0) was unveiled, Now on Tap would previously effectively guess what you would be interested in, based on the content on the screen.

This month's update now allows users to select a specific word or phrase for Now on Tap to search with alacrity, meaning you're not that far away from discovering new meanings.

Alongside definitions of searched words will be links to a full Google search result, Google Images and the likes of Wikipedia.

Search by sight

With roots in Google.com's reverse image search and the Google Photos app's recognition technology, Now on Tap's image search function might just be more exciting.

Whether you're browsing your camera roll, the internet or even Instagram, Now on Tap will look to search for what it sees in an image, then serve up a name and links to related apps. For example Maps for a landmark, or YouTube for an album cover.

Travellers can also search for more information about landmarks directly from the camera app.

The update is available globally now, though as of its release definition searches are only available in English.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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