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DIGITAL MARKETING NEWS

YouTube’s new Comments section for Creators

The YouTube comments section has long been the wild west of the internet: a free-for-all where many colourful opinions, and expletives, roam free.

Now YouTube is trying to refine its conversations skills with an update for creators.

Chatterbox

YouTube now gives creators more control over moderating the tone and content of their comments.

Creators now get their own username, and can pin comments to the top of the feed (similar to Facebook). They can also leave a heart symbol on their favourite remarks. 

To combat trolls, creators can also censor inappropriate comments.  Certain words and phrases can also be added to a blacklist.

Play nice

The update comes as YouTube matures from the domain of cat videos into branded, big bucks entertainment. It also dovetails with Facebook's recent advances into video advertising.

By making YouTube's vast expanses more polite, it may encourage more brands to set up shop.
 

Learn with SMK through October

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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October's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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