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DIGITAL MARKETING NEWS

YouTube’s new Comments section for Creators

The YouTube comments section has long been the wild west of the internet: a free-for-all where many colourful opinions, and expletives, roam free.

Now YouTube is trying to refine its conversations skills with an update for creators.

Chatterbox

YouTube now gives creators more control over moderating the tone and content of their comments.

Creators now get their own username, and can pin comments to the top of the feed (similar to Facebook). They can also leave a heart symbol on their favourite remarks. 

To combat trolls, creators can also censor inappropriate comments.  Certain words and phrases can also be added to a blacklist.

Play nice

The update comes as YouTube matures from the domain of cat videos into branded, big bucks entertainment. It also dovetails with Facebook's recent advances into video advertising.

By making YouTube's vast expanses more polite, it may encourage more brands to set up shop.
 

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
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