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DIGITAL MARKETING NEWS

YouTube’s new Comments section for Creators

The YouTube comments section has long been the wild west of the internet: a free-for-all where many colourful opinions, and expletives, roam free.

Now YouTube is trying to refine its conversations skills with an update for creators.

Chatterbox

YouTube now gives creators more control over moderating the tone and content of their comments.

Creators now get their own username, and can pin comments to the top of the feed (similar to Facebook). They can also leave a heart symbol on their favourite remarks. 

To combat trolls, creators can also censor inappropriate comments.  Certain words and phrases can also be added to a blacklist.

Play nice

The update comes as YouTube matures from the domain of cat videos into branded, big bucks entertainment. It also dovetails with Facebook's recent advances into video advertising.

By making YouTube's vast expanses more polite, it may encourage more brands to set up shop.
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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