[SMK] Social Media Knowledge


ZIVA uses smart, wearable tech to commercially connect

ZIVA is a new marketing platform that aims to transform the way brands connect with their customers.  The Sydney-based start-up enables businesses to use the Internet-of-Things to create meaningful connections with customers through “real-life behavioural data”.

Connecting via wearable tech

Wearable and smart technology is increasingly ubiquitous. ZIVA founder Isaac Elnekave believes this positions ZIVA perfectly to facilitate the connection between businesses and connected consumers.

Elnekave says that “brands face a number of challenges when trying to proactively, and creatively, engage with their customers. Whether it’s a lifestyle brand, utilities company or an airline, together with ZIVA, these companies can now engage customers in an innovative way by rewarding them for lifestyle choices they’re already making”.

Tested methods

ZIVA first dipped its toe in the water through a pilot program with Chemmart, creating the Walk to Win’ campaign, urging consumers to walk 10,000 steps a day to enter the draw to win a $7500 Flight Centre voucher.

While initially targeted to loyalty club members, members began sharing the campaign on social media, giving the brand greater exposure and the chance to connect with new prospects.

Anyone can use it

ZIVA’s biggest advantage, according to Elnekave, is that neither brands, nor consumers need to invest heavily in technology to take advantage of the platform. Consumers can opt-in digitally via a branded digital portal and ZIVA does the rest.

It connects with more than 200 devices and apps, including fitness wearables, apps, blood pressure devices and even Internet-enabled fishing rods.

“All clients wanted the data originating from these devices, but none knew how to engage with the data and what to do once they had it. We’re enabling brands to create campaigns that drive growth and harness that data coming off the IoT and devices,” added Elnekave.

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