While YouTube is the king of online video content, it’s far from the only player in the market.
Helping get more views for your videos is Videogram.
Watch this space
Videogram (formerly Cinemacraft) is a company that gives brands and broadcasters a range of tools to boost their online video engagement.
For example, when posting a video on Facebook or Twitter, Videogram creates an eight-second preview GIF, replacing the standard static thumbnail.
These GIFs are actually adaptive and change based on audience interaction. This can lead to increased “stickiness” and shelf-life for the video.
Bells and whistles
Videogram features a bespoke video player that lets users discover clips based on categories, channels and random searches.
Videogram has also released an updated, integrated search feature that lets users search for videos across multiple channels including YouTube, Vimeo, Facebook and Twitter.
For marketers and content creators looking to get more traction from their next mini masterpiece, Videogram might be the answer.
If you’re a video creator or publisher, would you use Videogram? Let us know in the comments.
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