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Google launches .How

These days you if you want to find out about practically anything, chances are you'll Google it.

Now the search behemoth is making how-to easier by launching the new domain .How.

How-to

The newly minted domain is intended as a virtual repository for all sorts of learning, knowledge and tips. 
 
"We believe .HOW can become an intuitive way for creators and consumers to share, identify and discover some of the best learning content on the web," Google's Jade Wang explained.

Brand buy in

It works like this: brands buy a bespoke .how domain name that will act as place where they can teach customers and potentially reach new audiences.
 
Google says .how users include a diverse mix, from small businesses and nonprofits to cappella aces and video games makers.

Live and learn

The new domain could potentially be a win for brands looking at new ways of reaching out to customers. Or for individuals looking to up their skills.
 
Apparently learning to swing a sword and robot building are trending currently on .How.

If you'd like to learn more or register your own domain name click here.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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