[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook clamps down on page breaches

Over 50 per cent of Australian business’s Facebook pages are at risk of being deactivated after breaching Facebook’s new competition guidelines.

The guidelines

Facebook’s promotion guidelines, which include competitions and sweepstakes, have been in place since 2010 and remove all involvement and liability on Facebook’s behalf.

Under these new rules, competitions cannot be run straight from a business’s Facebook page and must be administered by a third party application.

Competition winners can not be announced on the company’s Facebook page, and businesses are also responsible for any content that the third party application publishes on their behalf.

As well as Facebook’s stringent guidelines, businesses must also adhere to any state and territory laws that revolve around the platform and how businesses engage with their users.

You have not won

Despite Facebook announcing these updates, it seems many Australian companies are unaware, or not complying with the new guidelines.

As a result, many Australian businesses are now running competitions illegally on their Facebook pages and could be deactivated at any time, losing their entire Facebook social network.

Dislike

Many high profile companies have faced the wrath of Facebook already in India, including FCUK and Cadbury, resulting in loss of company time and money rebuilding their Faceook page and user base.

News.com.au spoke to Jamie White of Pod Legal who avised that Facebook has shown it is prepared to take down pages that don't comply with its guidelines, no matter how high-profile the brand is.

“Facebook has already taken down pages that broke the regulations in the US. If your page is taken down it can be a big problem to re-build your social media community again,” said Mr White.

To read about Facebook's new terms and conditions click here.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU