Trusted. Impartial. Experts
AI Advisory, Planning and Strategy
Practical, senior guidance for organisations adopting AI safely, confidently and at scale.
Organisations want to adopt AI, but many lack the clarity, capability and governance required to do it safely and effectively. Leaders are under pressure to modernise, while teams navigate inconsistent workflows, emerging tools and uncertainty about what AI can genuinely deliver.
SMK works with organisations across Australia, APAC and the Middle East to integrate AI in a structured and practical way. Advisory engagements help leaders identify high-value opportunities, redesign workflows and build capability across marketing, communications, sales and customer experience.
What AI Advisory Helps You Achieve
AI advisory at SMK is built around a capability-first approach. Work focuses on creating practical operating models supported by strong governance, clear role expectations and consistent workflows. Leaders gain clarity on where to apply AI, how to manage risk and how to support teams through ongoing change.
Our work blends strategic planning, workflow design and capability uplift. Solutions are grounded in real organisational behaviour, not theoretical models or technology-first hype.
These three pillars shape the entire engagement model and
ensure AI adoption creates meaningful organisational uplift.
DISCOVER
Find real, high-value AI opportunities
DESIGN
Design or redesign workflows for safe, high-quality delivery
BUILD
Build the capability to use AI confidently and consistently
CORE AI ADVISORY STREAMS
AI Strategy and Opportunity Identification
Clear guidance on where AI can add value today, what can be safely automated and which opportunities offer the strongest return with the least organisational risk.
AI-enabled Workflow and Operating Model Design
Workflow and operating model redesign that improves speed, quality and consistency, supported by clear roles, governance and integration with existing systems.
AI Capability, Skills and Readiness
Assessment and uplift of team capability, matched with practical development pathways and leadership alignment.
Responsible and Safe Use of AI
Guardrails, quality oversight and human review processes that support safe experimentation and minimise risk.
AI-driven Content, Media and Customer Engagement
Practical support for using AI in content creation, social media, campaign development and customer engagement.
AI Pilot Design and Implementation Support
Small-scale pilots that validate value, reduce uncertainty and create momentum for wider adoption.
What We Deliver
AI Strategy and Opportunity Identification
- Map AI opportunities by value, feasibility and organisational readiness
- Prioritise use cases based on impact and risk profile
- Create a multi-phase AI roadmap with clear sequencing
- Align leaders around goals, expectations and investment requirements
- Evaluate existing tools and platforms for suitability
- Develop planning frameworks that guide safe and structured adoption
AI-enabled Workflow and Operating Model Design
- Map current workflows and identify areas suitable for AI assistance
- Redesign processes to improve speed, quality and consistency
- Define role expectations for AI-assisted and AI-supervised work
- Recommend suitable tools and system integrations
- Establish governance and quality control within daily workflows
- Create an operating rhythm that supports reliable and repeatable delivery
AI Capability, Skills and Readiness
- Assess capability and confidence across marketing, comms, CX and sales
- Identify skill gaps and practical training needs
- Build structured development pathways for teams and managers
- Provide leadership alignment on AI responsibilities and oversight
- Support hands-on learning with safe, practical examples
- Recommend ongoing capability uplift programs and support models
Responsible and Safe Use of AI
- Develop oversight and quality assurance frameworks
- Clarify brand, legal and editorial governance for AI use
- Create principles for safe experimentation and pilot testing
- Define approval and human review processes
- Document acceptable use for internal and external contexts
- Provide risk management guidance tailored to regulated environments
AI-driven Content, Media and Customer Engagement
- Support generative AI in content creation across channels
- Identify opportunities for AI-enabled personalisation
- Improve campaign development using AI-assisted tools
- Connect AI outputs with analytics and data insight
- Increase content and media quality through AI-enhanced workflows
- Develop playbooks for AI-driven engagement across customer journeys
AI Pilot Design and Implementation Support
- Design pilot programs that test specific AI opportunities
- Set clear objectives, governance and measurement criteria
- Support onboarding, tool configuration and workflow integration
- Monitor performance and provide ongoing evaluation
- Recommend refinement and scale-up pathways
- Provide leadership guidance on risk, value and next steps
Who Buys AI Advisory?
AI advisory is suitable for organisations that:
• want to adopt AI but need help identifying real opportunities
• need governance, oversight and safe-use principles
• want greater productivity without increasing organisational risk
• require a clear roadmap that aligns leaders and teams
• need sharper workflows and more consistent processes
• want capability uplift before investing in tools or platforms
Practical Examples of Recent Engagements
Helping a government agency build a safe-use AI framework for content and public communications
Redesigning the content and social media workflow for a national organisation to safely integrate generative AI
Completing an AI readiness assessment for a CX and sales team preparing for automation and workflow redesign
What Organisations Gain
Adopt AI safely and confidently
Reduce risk with clear oversight and governance
Improve speed, quality and decision-making
Build capability across marketing, comms, CX and sales
Test and validate opportunities before scaling
Create a future-ready operating model supported by AI
Why SMK?
SMK has supported thousands of organisations since 2009 across marketing, communications, CX and capability uplift.
AI advisory work builds on deep experience in digital transformation and organisational development. Clients receive practical recommendations, structured support and clear guidance that help teams use AI safely and effectively.
General Enquiries
Email: hello@smk.co
Book a Discovery Call
Ready to understand where AI can add real value in your organisation.
Book an AI advisory discussion with SMK.