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First Snapchat Ads recorded through Spectacles

Burger King and Sainsbury’s are the very first to create Snap ads using Spectacles, sunglasses with integrated camera set at the user’s eyelevel.

The benefit is creating quick and effective ads akin to what a Snap client may create themselves, making the ads more relatable to users as a whole.

Unique to Spectacle captured footage is the circular recording style, resembling the view of a fish-eye camera.

A national American holiday

Both brand ads went live on National Cheeseburger Day in the US, with Sainsbury’s appearing to UK clients.

Due to the success of Snapchat ads in the past, the use of Spectacles was a natural step if not an inevitability. With Snapchat’s popularity amongst younger demographics, we’re likely to see a rise in Snap ads with more companies to adopt.

Have you seen the new adds recorded with Spectacles? Do you believe these ads are more relatable to users? Give us your opinion in the comments below.

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