[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

AmEx now has Tweet to Buy in Twitter

American Express is experimenting with a new way to let AmEx card holders purchase items with a tweet.

Card synch

AmEx has upgraded its Card Synch service, which allows retailers to offer discounts and special offers via hashtags, to now offer a purchasing option.

From today, AmEx customers can buy products from sites including Amazon and Sony, all via Twitter.

Is that on hashtag or credit?

It works like this. After signing up to Card Synch users follow the @AmericanExpress Twitter account.

AmEx will then tweet hashtags associated with purchasable items. If a user spots an item they'd like to purchase they tweet the hashtag, which prompts AmEx to respond with a tweet containing a confirmation hashtag. 

If the user tweets this confirmation hashtag within 15 minutes the purchase is complete.

Cracking the code?

Twitter has been slowly been experimenting with its brand offering, with features like promoted tweets and in-profile advertising.

If AmEx's experiment works, it may mark a new way brands can tap into e-commerce on the so far elusive micro-blogging platform. 

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Meta Bets Big on Meta AI

Meta has recently amplified its role in the generative…

Meta has recently amplified its role in the generative…