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Coke and Spotify quench our thirst for nostalgia

Coca Cola has teamed up with Swedish music-sharing service Spotify and Universal Music for the 'Share a Coke and a Song' campaign.

The campaign encourages consumers to relieve and share their favourite music with family and friends.

Music to our ears

Coke has re-labelled thousands of its cans and bottles with dates ranging from 1938 to 2012.

Customers who scan the QR code or visit the custom URL on the branded products can then stream the fifty most popular songs from that year, supplied by Universal's back catalogue. 

Users can then share these tracks through the 'Share a Coke and a Song' Facebook page, where they can tag and add comments to the songs.

Delivery

'Share and Coke and Song' will run until December and shares much in common with Coke's recent 'Share a Coke' campaign, where the brand printed popular names its cans and bottles.

In addition to the emphasis on social sharing, the campaign was promoted with a series of TVCs that were aired during the recent AFL Grand Final.

Spotify the difference

Earlier this year Coke announced a partnership with Spotify, which recently launched in Australia.

The 'Share a Coke and a Song' is the first Australian joint venture from the new partnership, and may mark the beginning of cross-promotional partnerships where brands leverage one another's audience to reach the greatest number of users.

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SMK Editor

SMK Editor

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