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College Newspapers tailor Content for Snapchat

Snapchat has released Campus Publisher stories for US college newspapers to create exclusive content for the platform.

News in a Snap

Weekly additions of campus newspapers will be made available through Snapchat Discover, accompanied with to generate revenue.

Currently four newspapers have launched with the new feature: Berkeley’s The Daily Californian, Syracuse’s The Daily Orange, Texas A&M’s The Battalion, and UW Madison’s The Badger.

Though Snapchat had previously offered Campus Stories, focused on user submitted photos and videos, Campus Publisher Stories will operate as a digital news delivery service.

Larger agencies are also getting onboard

Snapchat’s media network already includes outlets such as CNN, Cosmopolitan, GQ, Mashable, NBC, and the New York Times – creating an entirely new app-based media network.

Over the past year, Pew Research Center has reported Snapchat Discover usage increasing from 17% to 29%.

College newspapers will be able to benefit from the new delivery platform with an ad revenue split through Snapchat. With a modernised app model, the trend may catch on with other social media juggernauts, marking a new age for news.

Would you like to get your news through social media? Have you used Snap Discover? Let us know in our comment section below.

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