Snapchat has released Campus Publisher stories for US college newspapers to create exclusive content for the platform.
News in a Snap
Weekly additions of campus newspapers will be made available through Snapchat Discover, accompanied with to generate revenue.
Currently four newspapers have launched with the new feature: Berkeley’s The Daily Californian, Syracuse’s The Daily Orange, Texas A&M’s The Battalion, and UW Madison’s The Badger.
Though Snapchat had previously offered Campus Stories, focused on user submitted photos and videos, Campus Publisher Stories will operate as a digital news delivery service.
Larger agencies are also getting onboard
Snapchat’s media network already includes outlets such as CNN, Cosmopolitan, GQ, Mashable, NBC, and the New York Times – creating an entirely new app-based media network.
Over the past year, Pew Research Center has reported Snapchat Discover usage increasing from 17% to 29%.
College newspapers will be able to benefit from the new delivery platform with an ad revenue split through Snapchat. With a modernised app model, the trend may catch on with other social media juggernauts, marking a new age for news.
Would you like to get your news through social media? Have you used Snap Discover? Let us know in our comment section below.