Updated March 2025

Overview

Module 1: 2025 Content Marketing Trends, Investment & Industry Shifts

• Global content marketing trends for 2025
• Budgeting and investment shifts in content marketing
• The role of AI, automation, and personalisation
• The evolution of content formats (short-form, long-form, interactive)
• Changing audience behaviours and platform shifts

Module 2: Content Marketing Strategy & Audience Planning

• Aligning content marketing with business and audience goals
• Understanding the customer journey and content touchpoints
• Building a content roadmap and editorial calendar
• Creating a content mission statement and brand voice
• Setting KPIs and measurement frameworks for content success

Module 3: Social Media & Community-Driven Content

• Crafting platform-specific content strategies
• Leveraging user-generated content (UGC)
• Social media algorithms and content visibility
• Engaging communities through content
• Trends in short-form, long-form, and interactive content

Module 4: SEO & Content Discoverability

• SEO fundamentals for content marketers
• Keyword research and search intent mapping
• Optimising on-page content and metadata
• Content clusters, topic authority, and E-E-A-T
• Measuring SEO impact on content performance

Module 5: AI & Automation in Content Marketing

• How AI is transforming content creation
• Tools for AI-assisted copywriting, video, and design
• Balancing human creativity with AI automation
• Ethical and brand considerations with AI content
• Workflow automation and scaling content production

Module 6: Email Marketing Mastery

• Why email remains essential in content marketing
• Crafting high-performing email journeys and content
• Segmentation, personalisation and list growth strategies
• Key email KPIs, optimisation and deliverability
• Integrating email with your broader marketing mix

Module 7: Video, Audio & Interactive Content Formats

• Growth of video and podcast content
• Creating engaging short-form and long-form video
• Boosting interaction in video content
• Video planning, storyboarding and content creation tools
• Repurposing content across multiple formats

Module 8: Content Distribution & Paid Amplification

• Organic vs. paid content distribution strategies
• Native advertising, sponsored content, and influencer collaborations
• Working content marketing into full-funnel ad strategies
• Social media and programmatic content promotion
• Measuring and optimising content reach and ROI