Updated January 2025

Overview

Module 1: Video Trends, Opportunities, and Viewer Habits

• Exploring Emerging Trends: Short-form content, live streaming, AR/VR, and interactive videos.
• Understanding Viewer Preferences: Analyse how habits vary across demographics and platforms.
• Opportunities for Growth: Identify industries and niches where video is driving significant impact.
• The Future of Video Marketing: Preparing for new formats, tools, and platform innovations.

Module 2: Planning and Designing High-Impact Videos

• Building a Strategic Foundation: Align video goals with marketing objectives and audience needs.
• Mapping Video to Customer Journeys: Understanding how video varies through the funnel and across channels.
• Entertainment First: Explore how TikTok changed the game for video content and why creators hold the key to success.
• Creative Best Practices: Engaging viewers to maximise completed video views and audience retention.

Module 3: Mastering Instagram Reels & Stories

• Differentiating Reels and Stories: Understand their strengths and how to use them effectively.
• Creating Attention-Grabbing Content: Learn techniques for engaging viewers in seconds.
• Leveraging Instagram Tools: Use filters, music, text overlays, and stickers to enhance videos.
•  Driving Engagement: Maximise interaction with polls, Q&A sessions, and call-to-action features.

Module 4: Facebook Video Strategy

• Optimising Video Formats: Explore in-feed videos, live streams, and Facebook long-form content.
• Crafting Stories That Resonate: Develop narratives tailored to Facebook’s diverse audience.
• Maximising Business Suite: Useful video tools and insights which are commonly overlooked
• Algorithm-Friendly Practices: Boost video reach and visibility through optimisation strategies.

Module 5: TikTok for Business Success

• Navigating TikTok Culture: Understand the platform’s trends and user expectations.
• Creating Authentic Content: Develop videos that align with TikTok’s unique tone and style.
• Using TikTok Ads Effectively: Explore Spark Ads, In-Feed Ads, and Brand Takeovers.
• Analysing Performance: Track and optimise metrics to improve campaign effectiveness.

Module 6: LinkedIn Video for Professionals

• Positioning Videos on LinkedIn: Align content with professional and thought leadership goals.
• Exploring Content Types: Learn to create updates, insights, and recruitment videos.
• Creating Engaging B2B Content: Translate complex ideas into concise, professional videos.
• Maximising LinkedIn Live: Understand when and how to use live video for audience engagement.

Module 7: Unlocking YouTube’s Potential

• Optimising for Discovery: Use titles, tags, and descriptions to maximise visibility.
• Crafting Long-Form Content: Retain attention with effective storytelling and structure.
• YouTube Advertising Essentials: Explore skippable, non-skippable, and bumper ads.
• Building a Channel Strategy: Foster consistent growth and long-term audience retention.

Module 8: Advertising with Online Video

• Exploring Ad Formats: Learn the best uses for in-feed ads, pre-roll ads, and story ads.
• Designing Effective Ads: Capture attention with concise, action-driven messaging.
• Targeting and Retargeting: Reach the right audience with advanced targeting options.
• Measuring ROI: Use data to assess performance and optimise video ad spend.