[SMK] Social Media Knowledge

Digital Marketing News

Meta expands broadcast channels beyond Instagram to Facebook and Messenger

Brand Pages could soon be able to create Broadcast Channels on Facebook and Messenger as Meta has announced the popular Instagram communication format will be available on another two of its products. Fo ....

25/10/2023
Los Angeles
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Meta has announced its first suite of generative AI features for ad creation. Meta says the features, which include AI elements for background generation, image expansion and text variation, will help maximise productivity, personalisation and ....

Los Angeles

YouTube has announced a range of new creative tools at its Made On YouTube showcase event that will make it easier for marketers to think of, and produce video content. Among the features is its first crack at generative AI, which could power a ....

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Google and TikTok are looking at developing a partnership that integrates Google search prompts, and potentially results, into TikTok’s search function - according to information published by ....

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Meta is rolling out the ability to create multiple Facebook profiles per account so users can explore different interests and interact with other sections of the platform.  Separation of interests ....

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Meta has announced a beefed-up WhatsApp shopping experience called Flows, which lets users do things such as order a meal or book an appointment from a WhatsApp chat. Designed to help businesses earn mor ....

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TikTok Upgrades Business Attribution Analytics

27/09/2023 SMK (Social Media Knowledge)

What is TikTok’s Attribution Analytics? TikTok’s new Attribution Analytics could prove to be a delight for social media marketers as it’ll give them more insight into the performance of TikTok ads, which should lead to b ....

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After introducing Meta Verified for creators earlier in 2023, Meta is expanding its verification program to businesses on Facebook, Instagram and WhatsApp. Verification will come to Facebook and Instagra ....

Los Angeles

Meta has gone big on its claims for Christmas and New Year 2023 by saying it will herald “the first AI-powered holiday season”. It plans to do this in the form of bid multipliers, budget scheduling and a whole host of other options aimed at ....

Los Angeles

Is social media marketing a misunderstood profession? Many people working in the industry would say ‘yes’.  And so, to help businesses understand the field a little better, ....

Los Angeles

Instagram Testing Ten-Minute Reels

14/09/2023 Russell Hughes

Where TikTok leads, Reels will normally follow and so it has proven true… again… as Instagram has confirmed to T ....

Los Angeles

Meta Branded Content Comes To Ads Library

11/09/2023 Russell Hughes

Meta has upgraded its Ads Library to include the option to track branded content campaigns. The feature, called Search Branded Content, lets marketers search the Ads Library database by platform, date range and username. ....