Meta expands broadcast channels beyond Instagram to Facebook and Messenger
Brand Pages could soon be able to create Broadcast Channels on Facebook and Messenger as Meta has announced the popular Instagram communication format will be available on another two of its products. Fo ....
25/10/2023
Meta Announces New Generative AI Tools For All Businesses
15/10/2023 Russell Hughes
Meta has announced its first suite of generative AI features for ad creation. Meta says the features, which include AI elements for background generation, image expansion and text variation, will help maximise productivity, personalisation and ....
YouTube Announces New Generative AI Powered Video Tools
08/10/2023 Russell Hughes
YouTube has announced a range of new creative tools at its Made On YouTube showcase event that will make it easier for marketers to think of, and produce video content. Among the features is its first crack at generative AI, which could power a ....
TikTok and Google Search Partnership In Testing
06/10/2023 Russell Hughes
Google and TikTok are looking at developing a partnership that integrates Google search prompts, and potentially results, into TikTok’s search function - according to information published by ....
What change is Meta bringing to user profiles?
04/10/2023 Russell Hughes
Meta is rolling out the ability to create multiple Facebook profiles per account so users can explore different interests and interact with other sections of the platform. Separation of interests ....
Meta Introduces New Business Tools for WhatsApp
28/09/2023 Russell Hughes
Meta has announced a beefed-up WhatsApp shopping experience called Flows, which lets users do things such as order a meal or book an appointment from a WhatsApp chat. Designed to help businesses earn mor ....
TikTok Upgrades Business Attribution Analytics
27/09/2023 SMK (Social Media Knowledge)
What is TikTok’s Attribution Analytics? TikTok’s new Attribution Analytics could prove to be a delight for social media marketers as it’ll give them more insight into the performance of TikTok ads, which should lead to b ....
Meta Expands Verification Program To Businesses
25/09/2023 Russell Hughes
After introducing Meta Verified for creators earlier in 2023, Meta is expanding its verification program to businesses on Facebook, Instagram and WhatsApp. Verification will come to Facebook and Instagra ....
Meta Releases New AI-Powered Tools for Holiday Season
20/09/2023 Russell Hughes
Meta has gone big on its claims for Christmas and New Year 2023 by saying it will herald “the first AI-powered holiday season”. It plans to do this in the form of bid multipliers, budget scheduling and a whole host of other options aimed at ....
[NEW STUDY] How Much Do Top Social Media Marketers Earn?
15/09/2023 Russell Hughes
Is social media marketing a misunderstood profession? Many people working in the industry would say ‘yes’. And so, to help businesses understand the field a little better, ....
Instagram Testing Ten-Minute Reels
14/09/2023 Russell Hughes
Where TikTok leads, Reels will normally follow and so it has proven true… again… as Instagram has confirmed to T ....
Meta Branded Content Comes To Ads Library
11/09/2023 Russell Hughes
Meta has upgraded its Ads Library to include the option to track branded content campaigns. The feature, called Search Branded Content, lets marketers search the Ads Library database by platform, date range and username. ....